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Mohnish Malviya : Pandu’s visit to Indian Pandora

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Indian market place

This revolution in the retail sector is picking up momentum. Organised retailing in India is reaching out to encompass smaller towns. Whether it is multi-brand stores, hypermarkets, food chains or fashion stores, retailers are moving fast towards these markets to tap the burgeoning middle class
consumer who’s more than willing to spend, given the chance and choice.
Tier II and III cities in India provide a big potential for retailers. In fact, from now on, 50 per cent of our revenue would be generated from these cities," says The Loot's managing director, Jay Gupta, who plans to open the multi-brand discount stores in towns such as Nashik, Raipur, Jabalpur and Surat.
Mumbai-based hypermarket chain, Hypercity, recently launched its smaller version, Expresscity, in Jaipur. Competitor Big Bazaar has gone all out to woo customers in towns such as Sangli and Alwar. "The biggest challenge for us has been to attract people to the mall culture. We came up with marketing strategies that aimed at making the Big Bazaar store a community hub for people where they could meet, shop and also celebrate local festivals," a Future Group spokesperson says.
Fashion retail brand Globus plans to open its outlets in cities such as Jamshedpur, Ludhiana, Nashik, Ahmedabad and Rajkot. Globus' CEO, Vinay Nadkarni, says, "Metro markets are getting saturated and small cities are where the young people are, making them ideal for selling aspirational items such as fashion apparel.

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Mohnish Malviya

Corporate/Business/Professional

Uttar Pradesh ,  INDIA

I ALWAYS LIKE TO FOLLOW MY AMBITION,& IN SPARE TIME ROAM AROUND IN SPECIAL SPARKLING PLACES.MY COATATION ``KEEP TRYING AS SOON AS U ACHEVE UR GOAL & ONCE U ACHIVE IT THEN ENJOY IT AT ITS GREATEST STRENGTH``.

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