After the phenomenal success of Bloggers Symposium at Bhopal and Indore by www.scratchmysoul.com it was now the turn of the citizens of Jaipur to have a first hand experience of the world of blogging. The evening started with a detailed presentation by Pravir Krishak CEO of Scratchmysoul.com. He explained about the in-depth working of the portal which is unique in the sense that it gives everyone an opportunity to exchange ideas in regards to business, politics, education, science and other issues important to our society.

Next, Shlok Chandra the Chief Editor of the Bloggers Park magazine explained to the audience the advantages of blogging and how to blog with the scratchmysoul.com. He interacted with the audience and satiated the queries of the new bloggers. The Jaipur Bloggers Symposium boasted of high intellectual participation from all fields of the society. The second issue of our magazine Bloggers Park was also launched at the symposium. Through this magazine we also aim to fulfill the void of a true blogging magazine in India which presently does not exist.

A large number of prominent citizens of Jaipur participated in the event. Many of them were active bloggers while others were aware citizens who had interest in the world around them. Thought provoking blogs by hard core bloggers, civil servants, members of the technology industry, responsible citizens and representatives of the cream of the business community on topics which are useful, informative and interesting were read at the Blog Reaading Competition held at the symposium. IG Pankaj Singh, Mahendra Surana, former bureaucrat and Nand Bharadwaj es director Doordarshan Jaipur graced the occasion.

Congratulating scratchmysoul and commending its efforts Singh said, “ Blogging is an activity which allows people to express themselves through an interactive platform and portals like scratchmysoul.com multiply the joys and reduce the sorrows by sharing.” Bharadwaj said, “ Blogging in India is still in its nascent stages and needs a proper training in colleges.” He further added, “The activity should be encouraged but within the social norms.” Pravir Krishak, CEO of scraatchmysoul.com and editor in chief of world’s first blog magazine Blogger’s Park said, “Blogs posted on our website are very thought provoking and encompass a wide range of topics. And it will be our endeavor to make this portal more user friendly to get more reader participation.”

The winners of the Blog Reading Competition were DP Agarwal, Moti Mudgal and Sanjay Joshi. An open house was also held where guests wanted to know more about the portal www.scratchmysoul.com while discussing and realizing how blogging at scratchmysoul.com is far more beneficial than at any other portal. They were happy to know that blogs posted on this posted get immediate response from the fellow bloggers while at other websites it takes you days to even get noticed. As the evening came to an end they all unanimously echoed the sentiment that this is indeed an Indian Idol for bloggers which gives them immediate fame and success.

Segmenting from the last amount of effort required up to the most, reader engagement now looks like this: 29% is link-sharing on social networks, 29% is bookmarking or voting on sites like Delicious, Digg and Reddit, 38.5% is comments on or off-site and trackbacks are now 3% of engagement. "Trackbacks are taking a nose dive," Postrank CTO Ilya Grigorik told us by phone, "bookmarking sites have consistently gone down over the last 3 years, but voting on sites like Digg or Reddit has grown."

Perhaps most significantly,blog posts now have a longer life span. In 2007 tracked posts saw 94% of engagement within the first day and 98% of that first day's engagement happened within the first hour. In 2008 that number fell to 83% within the first day and in 2009 it was a mere 64%. Thus Postrank concludes that 36% of reader engagement in the top blogs happens after 1 day. "While the real-time web is all about lowering the latency," Grigorik says, "the pervasive nature and number of people engaged in their communities and conversations (the Social Web) is helping with information discovery. People are worried that the real-time web will destroy their readership as everyone just gets distracted by the newest shiny thing on Twitter, but the numbers show something very different. It's so easy to spread information now that it lasts longer and finds more niches - this trend is helping content travel further."